Co-creative workshop

A tool for creativity and innovation

A brainstorming approach to generate and select ideas and creative paths

• A tool for collective thinking based on the principle of supervised spontaneity, allowing participants creativity and imagination
• A way of generating ideas that stimulates creative thinking while searching for solutions to a given problem
• A method which favours creative thinking and aims at quickly generating a large amount of ideas

How?

• A methodology in two complementary phases
• A "divergence" phase: the creative part of the process in order to generate ideas, similar to an exploration phase that aims at the number of ideas
• A "convergence" phase: the selection part, as well as the qualification of ideas and elements that aims at the actual and creative development
• The participation of the marketing teams but also of any of the company's players who could help generating ideas (sales team, communication, management, consumer...)