Sales Marketing

A tool for joint involment and innovation of the marketing sales teams

A brainstorming methodology for team cohesion and innovation

Innovations are mostly generated and created by the marketing team without any help from the sales team which are however very important onsite. Therefore, it sometimes happens that well designed products that correspond well to the consumers' needs are not supported by the sales teams.

Interest:

• Innovation: conceiving and creating a new offer, new services, new products...
• Involvement: making sure that the sales team supports the new offer, services, products...
• Mix Insights: innovating while taking consumers' needs / insights into consideration, as well as the sales team's drawbacks, strenghts and insights

How?

A participative methodology in two steps:

• Step 1: interviews with sales team and customers / prospects (recorded interviews in order to get a dynamic and reliable feedback for the sales teams), search of insights and needs, test of concepts, assessment of the offers' drawbacks, strenghts, weaknesses...
• Step 2: recorded rendezvous between sales team and customers, onsite prospects (recorded interviews in order to get a dynamic and reliable feedback for the sales teams), live and real life tests of new offers with customers - prospects (identifying the drawbacks, weaknesses, potential, optimizations...)