Société Générale

Test of SG HR international website

Objectives: Assessment of SG careers website and test of the new concept, mechanics and model (ergonomy, contents, functionality...) for 5 countries (France, UK, India, Czech Rep., Russia)

Method:

• Qualitative approach: focus groups (France, Czech Rep., Russia)
• Bulletin Board (UK and India): test of scenarios, exploratory of online HR practices, more than 60 participants...