Tag Point

A way to get as close as possible to the user

An interaction with the consumer during their buying process

• By scanning and photographing a tag in a given context (store, flyer, newspaper, POS...), the consumer is invited to answer a questionnaire on their smartphone
• A simultaneous interaction with the purchase / reading context
• An interaction with both customers' and company's prospects
• Various environments, a qualified interrogation

How?

• A tag on a support (PLV, magazines, ads, packaging, flyers...)
• A support on a dedicated space (shopping malls, train stations...)
• The consumer scans the tag with their smartphone
• The tag leads the consumer to a questionnaire and they answer directly online with their smartphone