Co-creative workshop

A tool for creativity and innovation.

A brainstorming approach in order to generate and select ideas and creative methods

• A tool for collective reflection, based on the principle of framed spontaneity, giving free rein to participantsí imagination and creativity.
• A technique for generating ideas in order to stimulate creative thinking in finding solutions for a given problem.
• A method that promotes creative thinking and aims to quickly generate many ideas.

How ?

• A methodology in two complementary phases.
• A phase of "divergence": the creative part of the process to release and generate ideas, corresponding to a phase of exploration whose objective is the quantity of ideas.
• A phase of ìconvergence: part of the selection and qualification of ideas and support elements whose aim is to develop functional creativity.
• The involvement of marketing teams, as well as any other actor in the brand can generate ideas (sales force, communication, management, consumer...).