Online Quali

An on-line approach for an in-depth research of a specific topic or to test a product, service, concept, use...

The "methodological benefits"

• The duration: a long time survey that allows participants time to reflect, to go back and forth, the value of their interventions...
• The sample: a reporting method that allows a qualitative questioning of a joint sample, instant and within a very short delay.
• The group / individual: a questioning where the two logics coexist, both individual and collective expression, avoiding the domination of one individual over the group or that of the group over an individual.
• The closeness of experience: an inquiry that allows multiple types of injection (web insertion of video or audio stimuli, e-testing products, via the quizmaster, via participants offering their own videos or photos...).
• The "despacialisation": an interrogation without borders that enables questioning individuals spread over an infinite geographic space as well as making them interact in real-time.

How ?

• A participatory forum to interrogate the target for several days continuously (4 days, 7 days, 10 days...).
• Daily mini-surveys, both collective and individual questions, sending and receiving participatory stimuli (photos, videos, a variety of designs...).
• Animation of online chats.