Qualiflash

A qualitative mechanism for responding to emergencies.

An approach that combines quality with speed

• For agencies to advertisers, a reactive tool to evaluate and make the final choices.
• A qualitative tool to test communication campaigns (press advertising, billboards, radio or TV spots...), names, tags, media devices...
• An ideal methodology for competitions, last minute campaigns...

How ?

• Fast implementation: 7 days from the brief launch.
• A group of 6 or 8 participants, subject to 2.30 hours of maintenance.
• A summary sent by mail within 48 hours after the group.