Semioscopie

A semiotic approach to brands and their actions.

A semiotic expertise for another look at your actions

To diagnose the adequacy and efficiency of the messages conveyed by the brands and the actions taken: understanding the different components of the messages, the advantages and disadvantages, the territory of the brand, the consumer insight...
To decode the messages, signs and values of brands and products, positioning them in their markets and creating new concepts: how to stand out in the competitive world, the ways of emergence for the brand...
To supplement the qualitative studies and become aware of the discrepancies between what the messages of the brand convey and the perception of the potential targets: the existing signs are they in line with the brand strategy, what brand image they convey...

Rigorous work on all the signs and codes conveyed by the brand and its products: advertising, packaging, merchandising...
Expertise that applies as much on visual supports (press release, display, packaging...), as on field explorations (shops, habitats, transport...) or language (radio or audiovisual formats...).
An intelligent and pragmatic analysis for operational recommendations.