Snapshot

An ethnological approach with observation and record videos.

A new approach to the consumer in its environment

An ethnographic approach, like the InHome and InStore.
Measuring the gap between saying and doing, and diversify the sources of information and reflection (on the gestures of consumers, their environment, habitat...).
Go beyond testimony and analyze the relationship between the consumer and its living places (supermarket, kitchen, bathroom...), its practices and attitudes.
Invigorate presentations of qualitative studies by multimedia support (video insertion into PowerPoint or Word documents for example).

The observation field by grids of ad hoc analysis on consumer behavior (follow the customer in-store route, purchase basket type, advice request...).
Photo taking (habitat, « totems »...) and video observation in order to reproduce as faithfully as possible what is at stake in the consumer's living environment and to understand consumer behavior and its uses.
Analysis and recommendations inspired from the visuals and videos, and / or creative films professionally designed inserting dynamic elements and graphics..

Video telescope onboard.
The "overactive media": a hyperactivity divergent media and the end of dead time in the subway.

In Home Video exploration.
Foodservice / the reasoning of a female parent for food purchase.

In store video exploration.
Prescription and choice of the child in the purchase of a comic.

Practices of convergent multitasking (TV / internet).

Maintenance and monitoring Internet usage.
Habits of content creation.